• The programme is about addressing and challenging rural problems which will train you to think innovatively, act proactively, exhibit leadership qualities and acquire management skills.
• You will gain hands-on experience of rural markets, their linkages and an insight into the mind of the rural consumer and what comprises the "bottom of the pyramid".
• This combination of knowledge and skills will be highly valued by several organizations in India and will be of relevance in any career that you choose to pursue thereafter.