The Fellowship offers the scope to identify community needs and accordingly conceptualize projects based on any of the 12 thematic program areas which lie within the focus areas of the partner NGOs. These 12 thematic program areas fall under the ambit of holistic rural development. Furthermore, the projects need not necessarily be focused on introducing a new product/service/initiative, it could also mean adding value to an existing project through the process and system improvement, process re-engineering, scale-up, marketing, exploring alternative approaches etc.